Indeed the swoosh giant took the decision to place a minimalist logo representing the model to the sole. Nevertheless, a part of the sneakerhead community has found a similarity between this design and the word “Allah” in Arabic. The fact that one of the most sacred words of the Muslim religion is written on a sole was taken as insult for Saiqa Noreen, the man behind a petition with no less than 7000 signatures. He finds it scandalous to put his god’s name on a place that will be trampled on and stained many times. Nike reacted on the subject stating, “Nike respects all religions and takes seriously concerns of this nature. The AIR MAX logo has been designed to be a stylish representation of Nike’s AIR MAX brand. It is intended to reflect only the AIR MAX brand. Any other perceived meaning or representation is not intentional”.
No modification expected therefore, and an unchanged release date for the Air Max 720. Do you find Noreen’s intervention legitimate? Tell us about it in the comments.