After the revelations of 2019 Lil Mosey and Lil Tecca, two kids aged 17 and 16 at the time, US rap was once again struck by a young phenomenon. Like his colleagues, LAROI focuses on melodies. Finding a catchy flow accompanied by a teenage ego-trip is the goal of these youngsters, who have learned to rap vocally on Fortnite. The new generation seems to be taking music like a video game and taking it over by injecting a good dose of second degree into it.
His debut in the southern suburbs of Sydney
LAROI started publishing his music on the internet almost 2 years ago when he was only 14 years old. He says he is essentially fascinated by the catchy beats and the melodies that he feels, which led him to develop the musical universe he carries today. His first EP called “14 with a dream” is rather personal and appeals to emotions and references that resonate in the hearts of the Australian youth. A youth that feels musically isolated because of their geographical situation that doesn’t favour the export of their productions abroad. But LAROI has understood that it is the internet and especially soundcloud that allows them to break these barriers.
That’s how he surrounded himself with the Australian producer Miracle for the realization of this EP. Miracle is also close to the young rapper Manu Crook$, an important figure on the Sydney scene. It is through this that the latter discovered him and invited him to open for him at various live shows and in the surrounding area. LAROI will quickly prove to be a real “showboy” which will make him the new phenomenon of the city.
2019, the validation year for LAROI
During his various live performances with Manu Crook$ LAROI is causing more and more sensation, especially because of his age (just 15 years old at the time). The kid will notably touch the Zimbabwean-born artist Tkay Maidza, now resident in Australia, who was looking for an opening act for his concerts on the territory. LAROI multiplies the live shows alongside the singer and becomes a real stage beast despite a very studio-oriented sound.
This first validation will make take off the young man whose songs will reach the ears of a certain Juice WRLD. The rapper was looking for his opening act for a tour of Australia on his shows in Melbourne and Sydney. The destiny and the history of this kid will obviously touch Juice and his team who will choose LAROI for the Australian tour. The machine is launched …
16 years old and everything from the great
Juice WRLD will discover a kid out of the ordinary by his determination to succeed, his seriousness when it comes to making music and the maturity that comes with it. The two men finally became very close during this tour, so much so that Juice WRLD invited him to perform in the first part of his tour on American soil which was to take place in January 2020. Unfortunately Juice WRLD perished of an overdose in December 2019, which put an end to this prolific agreement, the end of the dream for LAROI…
In the meantime Juice WRLD introduced her new protégé to famous US personalities who immediately appreciated the person and the artist. Thus, LAROI was able to produce a featuring with Lil Tecca, he announced a featuring with Lil Skies whom he describes as a “true friend” now and he was seen in the studio with the Atlanta rap/rnb artist 6lack. Laroi also has a collaboration with New Zealand producer Zane Lowe and his clips will now be produced by Lyrical Lemonade, the production company of influential American director Cole Benett.
The year 2020 promises to be a busy year for the kid, who will also perform in showcases in the US and in his native country. We may be witnessing the birth of a new major figure for English-speaking rap…
To be continued.