Nike continues to expand its personalization program and is now experiencing a new augmented reality technology for NikeID.
Who has never dreamed of being sneakers designer for one day ? The American brand already has the Beposke program but is now working on a cheaper experience for all its consumers. Nike has teamed up with SmartPixel on an exclusive machine that offers the opportunity to see in real time the evolution of your personalisation. You just have to put your pair (Air Max 1, LunarEpic, Cortez) on the platform and start to create your ID on the tablet.
The machine is just in testing now and will be available during the next 6 months at Nike Flagship Store Paris on the Champs Elysées.