Since the late ’40s, takes center Asics sports scene. At the end of the war, the Japanese population is at its lowest and the sport is supposed to contribute to the physical. In 1949, the company launched its first Onitsuka shoes sneakers, before turning to other sports. Best known for its running shoes including the Tiger, which won various marathons. By developing in different disciplines, the brand becomes a sports reference. But not only because the original look very different sneakers allow it to fill the movie screens. Moreover, Bruce Lee will not hesitate to wear Asics in his various films. More recently, it was the turn of Uma Thurman to democratize Tiger Tai Chi Kill Bill. Besides, do you know what it means to Asics? It stands for a famous Latin phrase: Anima Sana in corpore sano, a healthy mind in a healthy body!
La Gel Lyte 3 is still in the center of the Asics strategy that introduces a new iteration of its best-seller with the Asics Gel...
Asics continues to play with the denim tradition and is introducing a pack inspired by the Boro technique with the new Asics Gel Lyte 3...
After few weeks of teasing, Ronnie Fieg is unveiling its new collaboration and introduce the Ronnie Fieg x Asics Gel Lyte 3 Volcano 2.0. Apparently...
The Vachettta Tan construction is again introduced on a sneaker silhouette and it’s the turn of the Japanese brand to unveil its rendition with the...
Asics team up with the New Jersey-based retailer Packer for an exclusive collaboration with the new Packer x Asics Gel Lyte 5 Scary Cold. The...
Asics continues to play with its iconic model and is introducing this season the new Asics Gel Lyte 3 Perforated Pack. The Kobe-based brand don’t...
