In 1950, Phil Knight and Bill Bowerman, a track coach, start selling Tiger. Soon, the pair are working on a revolutionary shoe. Nike (the Latin word for victory) is then started. In 1973, the Waffle is marketed and the success of the brand is then sealed. Structure dampens shock and helps to bounce. In 1981, Nike became the first sneaker marketed in the U.S. and then attacks the global market by diversifying into basketball, tennis or even athletics. Models like the Air Max, Air Force One, Flight, 6.0, SB, Dunk .. and of course the Jordan Nike will finish installing the firmament of multinationals. Today the firm has become ever-present Oregon and its reissues or new models trends fon delight collectors of all kinds of sneakers!
Travis Scott continues to build on his relationship with Nike. After multiple Air Jordan, Travis Scott will lay his style on the Air Max 270...
For a few days now, a rumor has been spreading about an alleged Nike x Louis Vuitton collaboration. At first sight absurd, this capsule could...
On this Air Max Day, Nike celebrates the most legendary of sole technologies by unveiling two new collaborations – Heron Preston and Cactus Plant Flea...
The future of Air Max should cross the path of React technology, according to these new leak, which reveal the first image of the Nike...
2019 marks the tenth anniversary of Stefan Janoski’s shoe signature in collaboration with Nike SB. On this occasion, the Californian skater is visiting Paris...
During the presentation of his latest electric car model, Elon Musk unintentionally presented a completely different model with this Jordan 1 Tesla. Indeed, although the...
