About two weeks ago, we told you about the collaboration between Evian Virgil Abloh, and nowadays the latter is becoming more precise in its globality.
At first, similar to yet another capsule claiming the values that the designer conveys, these products are part of the initiative introduced by the mass retailer brand. Evian’s main challenge is sustainable development, with the use of 100% recycled plastic as a key issue. Although this premium reusable bottle is made of glass, its reusability and the presence of eco-friendly materials such as bamboo are in line with this same guideline. Evian solicited many artists to revive the designs of their bottles, so Virgil Abloh, trending designer with a dozen collaborations was the perfect way to embody this artistic as well as ecological will.
Two bottles will come out of this partnership: the reusable SOMA and a glass bottle, using the multicoloured graphic codes, based on the idea: “one drop can create a rainbow”. Find below the different visuals.
The Evian SOMA water bottle will be available exclusively on MATCHESFASHION at a date yet unknown.
In the rest of the news, Jordan Brand and PSG will release a Jordan 6 this summer.