A few days after winning the Italian Super Cup against AC Milan, Juventus has just unveiled a new lifestyle-oriented Icon collection.
With the launch of this unexpected collection, the Old Lady club is making a breakthrough in the world of fashion and lifestyle, closely following the footsteps of Paris Saint-Germain that recently became the carrier of a young and attractive urban culture. It is on this momentum that Samy Khedira and its partners present a collection of t-shirts, crewnecks, turtlenecks, hoodies and vintage tracksuits, all bearing the current logo of the Italian club. Four denim pieces complete this collection, taking the capsule out of the sports world and reinforcing the lifestyle aspect mentioned above.
The entire Juventus Icon collection is already available on the dedicated club site. Prices vary between 50 and 190€. This will delight Bianconeri fans who are too shy to wear their jerseys outside the stadium.