Arthur Kar, realized this weekend a temporary event for the l’art de l’automobile x DSMLA collaboration.
ADL’A is a very specific name for a clothing brand, and is in fact a car dealer located in Paris. With an irreproachable diversity and service, Arthur Karakoumouchian has made a name for himself in the industry and has attracted the support of a clientele of rappers, models and actors. Inspired by this important creative circle, Kar had the idea of creating a clothing brand, where the car would be at the center of design, all of which could be suitable for bodywork lovers, as well as kids eager for innovative design. These prints are usually ultra limited or even a real treasure hunt: during fashion week Kar is in an exceptional model and give a t-shirt to whoever finds him. Thanks to his expertise, DSMLA entrusted him with a one-day visit to the site for a capsule featuring t-shirts, sweaters and, above all, a unique look at the history of the automobile in hip-hop. A real experience where popcorn and ice cream were distributed in a meeting of enthusiasts who change from all the hype releases.