Jordan Brand is in the middle of its promotion campaign around the release of the Levi’s x Air Jordan 4 that the brand has put in the hands of the artist Julian Gaines.
Also know under the surname Juwop, the artiste is regularly partnering with the Swoosh and is now fully integrated inside its creative team with Ben Kirschner. Jordan Brand has contacted Julian Gaines to imprint its DIY vision on this new collaboration. The artist has completely altered its Denim upper with many tools including a giant rock machine and some iron brush. Gaines has also sprayed some painting to complete this entire distressed look.
The Levi’s x Air Jordan 4 will be available on January 17th at selected retailers that you can discover here.