Nike: Excellent results, overboosted by Jordan Brand

  • Christophe Bataille
  • 6 years Ago
  • Nike

We often heavily loaded with Sneakers, as it is a vast universe. But all this has a very concrete reality: the bottom line. They are brands that come from nowhere to become behemoths and other iconic brands disappear into oblivion … Rest assured this is not the case with Nike! Nothing the U.S. Nike has increased by 31% its annual turnover. Other figures? Jordan Brand are almost doubled turnover with 89% growth .. The most since its creation! While Western countries are in crisis, when the world sees the fun in sales melt away like snow, how to explain this amazing year? Here are some answers:

  • Axis Technology, R & D and marketing on the technical aspects are light years ahead of what other brands are now able to produce (Flywire, LunarGlide, Free, Lunarlion, zoom) and Nike knows how to benefit its entire product range
  • The budget invests in standards-doors is huge and often well chosen (Lebron, Wade, Rooney, Ronaldo).
  • A glut of new products in all areas, but by reducing the quantities produced. Increasing scarcity of the product and reducing the risk to find it in stock indefinitely.
  • Perfect operation of reissues of legendary products (Jordan I-XII, Nike Air Max 1/90/95/180) … Despite the amplification of the number of mirrors, his last year, Jordan Brand and Nike have still much room for maneuver.

With such results, the next few years promise to be more than interesting to the world of sneakers.

Christophe Bataille

Subscriber / team WAVE®

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