This is no longer a novelty, Nike likes to involve its fans to develop new and exclusive pairs in creative contests. In fact, the Swoosh brand has just launched a new contest in Paris.
The brand’s Swoosh design contests have given a boost to Sean Wotherspoon, Gwang Shin, Cash Ru and Lou Matheron, the big winner of the last Parisian edition. Through these contests, Nike likes to animate the sneaker community to allow anyone to design sneakers that will become available. This new edition, named Nike By You Workshop Paris Calling, will once again give the floor to the most creative personalities of the Greater Paris area who wish to contribute to the Nike legacy.
To participate, nothing could be easier. Just fill in the dedicated questionnaire on the Nike website and then let the Swoosh select the profiles that best match this project. The selected personalities will be invited to Paris, to create their sneaker and all the content around it. Finally, Nike also specifies that the selected people will receive their personalized sneakers free of charge and will receive a percentage on the sales of their pairs. Applications are already open, so no time to lose.