The NBA endorsement is coming back under the Nike catalogue which is opening the doors of a space called Le Quartier in the heart of Paris.
The NBA regular season is starting today with a complete set of new gear and a new sponsor with Nike that succeeds to adidas. The American brand also want to share this event with its European communities with a great event in the XIX district of the French capital. With the Quartier, the brand has entirely reworked the Jean Jaurès gymnasium with a new floor that will be given to the city. Some tournament will be organised with the communities during all the weekend next to some animation like some custom workshop and the premier of the new Riccardo Tisci x NikeLab collaboration. The brand has also announced the coming of Kobe Bryant that will share its experience with the fans.
The Quartier will open its doors on Saturday, October 21st at 12:15pm and on Sunday at 8:30am at 87 Avenue Jean Jaures. More info here.