The skate shop Atlas in San Mateo (near San Francisco) works with Nike SB for a pack called the “35MM Project”. It refers to the camera bodies and especially two photographers, Mark Whiteley and Joe Brook.
Alongside with the grey and black Dunk Low, another one all black, it will be distributed only at Atlas, limited to 1100 pairs, accompanied by a special packaging, a lot of stickers and a special issue of the magazine 35MM Project. Both SB Dunk Low obtain translucent outsoles that reveal pictures of both artists. To coincid with the project, Atlas will also release camera straps made by Maru and a deck with Nike SB.
The pack Nike SB x Atlas “35 MM Project” will be sold at Atlas June 27 at 9:00 am (PDT time) and online at 0:00 (PDT time). The SB Dunk Low x Atlas (Wolf Grey / Black) will be available on the same day at NikeStore.