Nike continues his communication campaign around the launch of his Nike Mag and is unveiling some new information about his creation processes of it in a new video.
The American brand knows how to drive his campaign for the most awaited product and is realizing an impressive one for the launch of the Mag with a new interview of Tinker Hatfield and Tiffany Beers about their motivation behind more than 10 years of work. As you can expect, the two designers want to change the world with this new laces technology and also help the fight again the Parkinson disease with the Michael J.Fow foundation. The American brand has equally organize a full exposition of the Nike Mag where the guest can discover the full-creation process behind it with a deconstructed pair accompanied by the original sketch of the model.
The Nike Mag is now available in a lottery on the Nike+ app which will be ending on October 14th.