Nike wants to involve the community inside its design process this year and will organise several Workshop throughout the world this year.
Theses workshops will allow to some lucky people to rework ten of the most iconic Nike silhouette. Inside theses silhouette, some classy one like the Air Max 1 or the Air Max 97 and the latest creation including the new Vapormax Plus and the Air Max 270. Theses workshops will happen in Tokyo, Seoul, Shanghai, New York, London and also in Paris and will focus on the local environment on each city.
5 steps are scheduled : Concept Developpement, Silhouette Selection, Material Exploration, Color Exploration and also Embellishment to bring a final touch on theses design. 3 creations of each city will be chosen by a judging panel composed by some local creative and be turned into 3D designs. All of theses winning creation will be submitted on a global voting campaign as the Vote Forward one last year.
We will share the participation rules soon, stay tuned !