Jordan Brand chose the French capital to celebrate 30th anniversary of the franchise. Euro heads will have the opportunity to get deeper into the world and the spirit of the brand through a large exhibition set. From June 12 to 14 “Le Palais de Tokyo” became “Le Palais 23”, through a range of interactive installations, you will be able to slip into the shoes of Michael Jordan in his most beautiful shots, commemorate the history of the athlete and the greatest moments of the Air Jordan series. Laser customization workshops will also be offered among different photography exhibitions.
Throughout the week, NikeLab P75 will offer Jordan Brand performance and lifestyle line-up as well as exclusive product launches. The 13 and 14 June will also host the 2015 edition of Quai 54 street-ball tournament with a huge instaltion in front of the Eiffel tower. Persistent rumors are already talking about the coming of Michael Jordan himself … More details about these events on Jordan30Paris and Quai54.com
13 Avenue du Président Wilson, 75116 Paris
Friday 12th June 10am – 1pm
Saturday 13th June 10am – 9pm
Sunday 14th June 10am – 9pm
Paris celebrates Jordan Brand 30th anniversary,