After strong rumours about this possible partnership, the Italian company broke the silence this morning by officializing the Prada x adidas partnership.
On the various social networks of the luxury house has been posted this photo: two adidas boxes in a Prada bag. A half-tone announcement since it does not disclose any information on the products that will result from this partnership. However, it can be expected that the products will mainly be oriented under the models and prices applied by the brand to the three bands, in the same way as Yamamoto’s interventions with Y-3 or the silhouettes reworked by Raf Simons. A collaboration that is perfectly in line with the current luxury market, which is increasingly focused on streetwear.
Below you will find what a silhouette from the adidas x Prada collaboration could look like, using the codes of the Linea Rossa line. Go to the Italian company’s website to subscribe to the newsletters on this capsule.