Puma brings together french artists Alonzo, PLK and Boris Becker for its new video

  • Hugo Tannieres
  • 1 year Ago
  • Puma

Exceptional pair, exceptional casting. Puma has just unveiled its brand new campaign to promote its silhouette, the Puma RS-X Tracks.

There is no doubt that the Puma RS-X is the German brand’s true flagship model, succeeding the Puma Thunder. With its sole technology and its muscular yet retro look, the Puma RS-X continues its development through several collaborations or the development of new colorways.

In this crazy campaign, Puma is showcasing its new RS-X Tracks, at the feet of its new generation muses. In this campaign, we find the Parisian rapper PLK, the Marseille rapper Alonzo, the Belgian instagrammer Boris Becker, the dancer Amelia and finally the Parisian striker Eric Maxim Choupo-Moting. All are gathered around the Puma RS-X Tracks.

The pair offers an upper combining leather and mesh, mainly white, enhanced by several yokes of different colors depending on the versions.

The pair’s muscular sole features the now traditional Running System technology that is more than comfortable. All this is concentrated in a midsole and outsole combining white and black.

The Puma RS-X Tracks is already available on the Puma website and in a selection of retailers including SNKRS, SNS and Size?, at a price of 110€.

RS-X Tracks

Hugo Tannieres

Rédacteur / Team WAVE®

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