Reebok and adidas make history with their first collaboration

  • Hugo Tannieres
  • 11 months Ago
  • Sneakers

In the middle of dozens of monthly collaborations, this one should clearly attract attention since Reebok is joining forces with adidas for the first time in the history of the sneaker. The heart of the Reebok x adidas project is symbolized by this Reebok Sole Fury x Boost which reveals its visual.

The match is unexpected and is based on an interbrand hybrid that sees the silhouette of the Reebok Sole Fury impose its lines, the notable variable is the sole that chooses adidas’ Boost technology. Concerning the general aspect of the model, the upper part of the silhouette is oriented towards an upper type socks while keeping its lacing system. For the sole, adidas therefore brings all the benefits of its Boost technology. Far from being a simple basic foam and behind its polystyrene-like appearance, the Boost sole rests its strengths on hundreds of thermoplastic capsules combined. This technique combines comfort and recovery while maintaining its properties despite temperature changes. Its longevity also gives it another major advantage.

This Reebok x adidas fusion sees its final design completed by these two purple strap branding crossed and decorated with the logos of the two heavyweights. Apart from these images, no information about the release of the model has yet been circulated.


Hugo Tannieres

Rédacteur / Team WAVE®

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