The personalisation market will be maybe the next big things and Adidas unveil his new customizable Adidas Superstar Primeknit.
Few months ago Adidas launch his own customisation program called Mi Adidas with some EQT that you can completely redesign. Now it’s the turn of one of the greatest successes of the German brand to be reworked with a small custom program that allowed you to put a word of maximum 9 letters at the collar of the Superstar’s Primeknkt upper. Available in two color way, this custom program is not as big as the ID one but it seems that Adidas is going to expand his offer next season.
The Adidas Superstar Primeknit are now available on Adidas for 130€ and the custom for 5€ per foot.