After the official announcement of his partnership with evian, the designer unveils the silhouette he designed as a result of this collaboration Virgil Abloh x Evian.
Indeed, after having seen the Louis Vuitton AD on literally all fronts, expected in terms of clothing / shoes, less expected with furniture or luggage, the surprise is even greater on this refillable water bottle. With Virgil Abloh, the water brand wanted a positioning that could attract a younger clientele, interested in everything that the designer emanates from. Concerning the product itself, it seems that the mass retailer was inspired by the rainbow codes of the Keepall flagship of the latest LV collection: Prism. Using the insatiable gimmick helvetica, quotes, the mention Rainbow Inside confirms the product’s colour codes and its positioning.
This refillable Virgil Abloh x Evian bottle should soon be available exclusively on the website matchesfashion.com.
Another limited release, sacai opens the doors of its pop-up shop in Paris.