The new all in lookbook illustrates a clean branding line

  • Hugo Tannieres
  • 8 months Ago
  • Clothing

The Montreal brand signs its fourth all-in capsule, with a lookbook offered by the Nantes-based shop 5PM.

The franchise all in started in 2018 with a sneaker. A surprising detail to note, as many “clout” brands start with simpler parts like tees and hoodies. It is undoubtedly this native audacity in a dad shoe that has won its audience. Three releases later, the colours followed one another from full neon to black, passing by white and the Canadian brand for this 4th capsule prepared a silhouette in reflective material. The clothing is not in rest with tee, hoodies, pants, bag and socks with a light, but effective branding.

The whole of this all in capsule will be available Saturday at 11am on the 5PM website.

In the music news, the song FLEX gets a clip.


Hugo Tannieres

Rédacteur / Team WAVE®

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