Nike continues, day after day, by flooding the sneaker market with new designs. With its ISPA program, the Swoosh continues its experiments and combinations and this time offers a Nike Air Max 720 ISPA under a visual that should divide the crowds.
ISPA means: Improvise, Scavenge, Protect, Adapt. In short, it is a Nike program that offers a new way of designing in order to better meet the daily expectations of sneaker enthusiasts. Following this concept, the American firm is preparing a Nike Air Max 720 ISPA that combines several Nike codes for a final visual that is as charged as it is striking. Built on the basis of a 720 sole, this silhouette imposes a natural volume and sees the transition between its upper and midsole decorated with the identity “pins” of the React Element sole. The latter thus play a major role in this new design, spread all along the midsole up to the heel in a supporting role. The upper and its multiple cylindrical traps are placed on the sole following complementary curves. With a look straight out of the lab, the pair leaves a discreet message all in transparency on the back of the Air unit, like a technical detail with “Contains high pressure nytrogene”.
Voluminous and rich in detail, this Nike Air Max 720 ISPA was recently unveiled in two colours Summit White/Black/White and Black/Reflect Silver. For the moment no official information as to the release of the model which should benefit from a release on the Nike Store in the coming weeks.