The continuity of the Raf Simons x Fred Perry partnership is being written with this tribute collection.
The iconic Belgian designer Raf Simons takes many of his sources of inspiration from music and especially from punk culture. In 2003 he even dedicated a whole collection of them called “Riot! Riot! Riot! “that announces the color. The protest movements that emerged in the 1970s were initiated by the Skinheads, apart from Fred Perry as well as the bombers and Dr Martens were the gear of the shaved bandits. It is therefore very logically that the partnership was created, Raf wanting to give back its origins to the laurel’s brand. For the occasion, the brand took various pictures of photographers Gavin Watson and George Plemper, who documented the counterculture of young people in Britain. Punk, mods, skins: each group is represented in these many pieces through these anonymous young people. In addition, an interactive experience has been set up featuring an apartment that can be visited at different times, and where various actions and protagonists take place. T-shirt, polo shirts, crewneck, hoodies, shirts and jackets come to dress this capsule.
The entire Raf Simons x Fred Perry collection and the related digital experience can be found on the brand’s website.