the Nike Bespoke customization service is now available in Europe. Renamed NikeLAB iD Bespoke the sneakerheads acclaimed program was previously limited to 21 Mercer Street in New York and applicable only to the Air Force 1. The European residents can now travel to London’s NikeLAB (1948LDN) to carry on their custom creation in one of three silhouette available, the Air Force 1 high, the Air Force 1 Low or the Air Max 1 and choose from over 400 high quality materials. A prior appointment with Nike Design consultant is however necessary and as a reminder, this premium service will cost you 3-4 times more money than a conventional NikeiD shoe.
1948 Nike Lab
Arches, 477-478 Bateman’s Row
London EC2A 3LQ
+44 20 7729 7688
the NikeLAB Bespoke iD is now available in Europe,