To start their #WEAREJORDAN social campaign, Jordan Brand began a series of quick interviews calling significant personalities to discuss their first memory linked to the brand. That’s the pillar Tinker Hatfield, VP designer at Nike, which begins this series. He relates us that his first pair was a Air Jordan 1 designed by his colleague Peter Moore and talks about his will at the time to place the Jumpaman logo on the tongue of the Air Jordan 3.
Don’t forget to check the program of events organized in Paris for Jordan Brand 30th anniversary.
— Jordan (@Jumpman23) June 2, 2015