Après de nombreuses rumeurs, c’est maintenant officiel, Kanye West rompt son contrat avec Nike et signe un partenariat avec adidas pour une ligne de vêtement et de sneakers à son nom. Après plusieurs attaques envers Nike et son CEO Mark Parker, notamment concernant le versement de royalties, Kanye à annoncé sur la radio new-yorkaise Hot 97 que son choix se portera vers la marque aux trois bandes.
Un choix qui semble en adéquation avec le repositionnement récent d’adidas sur le marché du prêt-à-porter et qui devrait être confirmé par adidas par le biais d’un communiqué dans les prochains jours. Inutile de préciser que la La Nike Air Yeezy ‘Red October’ risque de ne jamais voir le jour ..
o then I start turning up in the BBC interview, so [Nike] said, ok cool, we’re gonna give you a bigger sandbox to play in. We’re gonna give you this amount right here to design, and two collections a year, and 30 skews — that’s the amount of items that you have. Would that make you happy, Kanye? And I said, well I need royalties. It’s not even like I have a joint venture. At least give me some royalties. Michael Jordan has 5%, that business is $2 billion.
He makes a $100 million dollars a year off of 5% royalties. Nike told me we can’t give you royalties because you’re not a professional athlete. I told them, I go to the Garden and play one-on-NO-ONE. I’m a performance athlete. Did I really ANYTHING? YES! Did I really EVERYTHING. 100,000 percent. I’m 100,000 percent at all times. It’s people that work in offices trying to tell me how to think, when I got a better perspective. I live in Paris.
So the old me, without a daughter, would have taken the Nike deal because I just love Nikes so much. But the new me, with a daughter, takes the adidas deal because I have royalties and I have to provide for my family.
